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Commercial.

How passengers book, how to price, and how to read markets through the fog.

How booking works

What happens between publishing a schedule and passengers appearing on your flights: the daily booking pool, itineraries, connections and spill.

Pricing & fares

Where your prices come from and the four tools that move them: per-pair settings, bulk adjustment, standing policy and through-fares.

Market analysis under fog

What the Market Analysis page reveals about a route, what demand fog deliberately hides, and how to size a market anyway.

Inventory & load monitoring

Reading your own booking loads route by route, and querying the whole network for flights that run too empty or too full.

Image & reputation

How your airline's reputation forms from completed flights, why it moves slowly, and what actually damages it.